I'm unsure. It's a business. He has lots of horses, and they need to produce the goods to keep his base and home running. Prize money in eventing isn't big - nothing like other sports with less danger and far, far less expense. Like some dressage producers, he has to sell some top class horses he'd prefer to keep for the cash flow. That's not an excuse, but it is partly a reason for his attitude. If you have a sniff of a top prize you will push hard to lose the chance. I saw both his rounds and agree he did whip hard in the latter stages. Not pretty. There may have been something unseen. I like to think he would recognise if his mounts were genuinely in trouble. Under it all I suspect he loves his horses. Having bought, sold traded and ridden all sorts from being a young boy I guess he is quite hard.
As an oldie I remember seeing and hearing Yorkshireman, Harvey Smith riding. He was the same blunt speaking bluff sort of fella who rode hard. I don't think Townend chooses his word well, and even revels in speaking with northern truthfulness. I have met him too. It wasn't pretty, but you see crueler and worse riding at most local shows . Sponsors are watching their reputations and seem to have decided he's too controversial. They'll likely pick a silver spoon type who works better on a sound bite.
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