If you guys wouldn't mind, could you take 10-15 mins maximum to answer the following questions for some market research regarding online retail? Some is equestrian specific, some not. It's for a potential equestrian website that is currently being researched, yet looking to offer something different, depending on demand/requests.
If you'd rather not post for all to see feel free to PM me or ask for my personal email address for you to reply to if you wish to remain totally anonymous.
I might bump this every now again, depending on how much response I get. Many thanks :biggrin:
Gender
• Male
• Female
Age bracket
• Under 19
• 20 - 29
• 30 – 39
• 40 – 49
• 50 – 59
• 60 – 69
• 70+
Horse status
• Owner
• I own but don’t ride
• Loaner
• Sharer
• I attend a riding school and ride
• Other
Residential location
(Generic, i.e. south west England)
1. Do you shop for horse related products online? If so, approximately what percentage of your purchasing is internet based?
• < 10%
• 10 - 50%
• 50 - 75%
• 75% +
2. Which equestrian websites do you regularly use, and why?
3. How much do you spend per month, on average, on your horse and related products? (Excluding livery, farrier and vet/dental costs).
• < £10
• £10 - £20
• £20 - £40
• £40 - £60
• £60+
4. Are you loyal to specific brand names/labels (i.e. John Whitaker, Masta, NAF)? If so, please specify which and why.
5. Which is of higher importance when spending money; value for money or quality? (Please specify a ratio if possible, e.g. value for money 60%, quality 40%)
6. Which of the following are the five most important aspects to you when purchasing online?
• Payment security & options (i.e. being able to use credit card or PayPal)
• Good quality images
• Detailed product description
• Web layout
• Simple navigation
• Low/reasonable postage & packaging
• Speed of delivery
• Use of brand names
• Price of items
• Other (please specify)
7. If you revisit a site used before, what draws you back?
8. Do you shop for items only when looking for something specific or do you browse on a regular basis?
• I only buy something when I really need it
• I sometimes browse but am strict with what I buy
• I regularly browse and sometimes buy
• I regularly browse and make purchases
9. What would/has made you impulse buy an item?
• I did actually need it but forgot
• It was great value for money
• I loved what I saw
• I decided to treat myself
10. Do you regularly seek out sales or look for bargains when shopping?
• Yes - I only ever shop in the sales
• Yes - I like to look for a bargain but will be non-sale items if necessary
• Sometimes, but not exclusively
• Not really - I don't look to always save money
11. What do you feel are the benefits and drawbacks of purchasing from a website?
12. What prevents you from buying a product online?
• I don’t like giving my bank or personal details and/or I couldn't use PayPal (or other similar payment method)
• I don’t like paying for delivery
• I prefer to see and touch and item before buying it
• Items are hard / too much hassle to return
• There wasn’t enough description or a good enough photo for me to be sure of what I was buying
• Other (please specify)
13. In which ways would you like to see online retail improved?
14. Would you find other peoples’ reviews of equestrian products useful on a website?
15. Do you leave feedback or provide reviews for any products (equestrian or otherwise) e.g. Amazon, eBay and such like?
16. Do you regularly read or seek out horse/equestrian related articles online?
• Yes
• No
• I read if I come across them but don't actively search for any
If you'd rather not post for all to see feel free to PM me or ask for my personal email address for you to reply to if you wish to remain totally anonymous.
I might bump this every now again, depending on how much response I get. Many thanks :biggrin:
Gender
• Male
• Female
Age bracket
• Under 19
• 20 - 29
• 30 – 39
• 40 – 49
• 50 – 59
• 60 – 69
• 70+
Horse status
• Owner
• I own but don’t ride
• Loaner
• Sharer
• I attend a riding school and ride
• Other
Residential location
(Generic, i.e. south west England)
1. Do you shop for horse related products online? If so, approximately what percentage of your purchasing is internet based?
• < 10%
• 10 - 50%
• 50 - 75%
• 75% +
2. Which equestrian websites do you regularly use, and why?
3. How much do you spend per month, on average, on your horse and related products? (Excluding livery, farrier and vet/dental costs).
• < £10
• £10 - £20
• £20 - £40
• £40 - £60
• £60+
4. Are you loyal to specific brand names/labels (i.e. John Whitaker, Masta, NAF)? If so, please specify which and why.
5. Which is of higher importance when spending money; value for money or quality? (Please specify a ratio if possible, e.g. value for money 60%, quality 40%)
6. Which of the following are the five most important aspects to you when purchasing online?
• Payment security & options (i.e. being able to use credit card or PayPal)
• Good quality images
• Detailed product description
• Web layout
• Simple navigation
• Low/reasonable postage & packaging
• Speed of delivery
• Use of brand names
• Price of items
• Other (please specify)
7. If you revisit a site used before, what draws you back?
8. Do you shop for items only when looking for something specific or do you browse on a regular basis?
• I only buy something when I really need it
• I sometimes browse but am strict with what I buy
• I regularly browse and sometimes buy
• I regularly browse and make purchases
9. What would/has made you impulse buy an item?
• I did actually need it but forgot
• It was great value for money
• I loved what I saw
• I decided to treat myself
10. Do you regularly seek out sales or look for bargains when shopping?
• Yes - I only ever shop in the sales
• Yes - I like to look for a bargain but will be non-sale items if necessary
• Sometimes, but not exclusively
• Not really - I don't look to always save money
11. What do you feel are the benefits and drawbacks of purchasing from a website?
12. What prevents you from buying a product online?
• I don’t like giving my bank or personal details and/or I couldn't use PayPal (or other similar payment method)
• I don’t like paying for delivery
• I prefer to see and touch and item before buying it
• Items are hard / too much hassle to return
• There wasn’t enough description or a good enough photo for me to be sure of what I was buying
• Other (please specify)
13. In which ways would you like to see online retail improved?
14. Would you find other peoples’ reviews of equestrian products useful on a website?
15. Do you leave feedback or provide reviews for any products (equestrian or otherwise) e.g. Amazon, eBay and such like?
16. Do you regularly read or seek out horse/equestrian related articles online?
• Yes
• No
• I read if I come across them but don't actively search for any
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